Is Symmetrical Communication Ethical and Effective ?

@inproceedings{Huang2004IsSC,
  title={Is Symmetrical Communication Ethical and Effective ?},
  author={Yi-Hui Huang},
  year={2004}
}
The purpose of this paper is to explore two questions: (1) Is symmetrical communication in public relations practice inherently ethical? (2) Does symmetrical communication contribute to public relations effectiveness and organizational effectiveness? Three surveys are undertaken to test seven research hypotheses for the purpose of cross-validating research findings. The results suggest that symmetrical communication is inherently ethical. Moreover, symmetrical communication indeed contributes… CONTINUE READING

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