Is Online Channel a counterstrategy to the Store Brand by the National Brand?

Abstract

We study the strategic interaction between the introduction of an online channel by a national brand manufacturer (NBM) and the introduction of store brands by the retailer. We consider three models: (i) the base model without the online channel in the market but the retailer is allowed to introduce the store brand; (ii) the base model without the store… (More)

Topics

1 Figure or Table

Cite this paper

@inproceedings{Luo2014IsOC, title={Is Online Channel a counterstrategy to the Store Brand by the National Brand?}, author={Xiao-Meng Luo and Li-Wen Chen and Ling Ge}, booktitle={PACIS}, year={2014} }