Is March Madness Contagious? Post Season Play and Attendance in NCAA Division I Basketball

  title={Is March Madness Contagious? Post Season Play and Attendance in NCAA Division I Basketball},
  author={Craig A. Depken},
  journal={Microeconomics: Welfare Economics \& Collective Decision-Making eJournal},
  • C. Depken
  • Published 1 March 2010
  • Economics
  • Microeconomics: Welfare Economics & Collective Decision-Making eJournal
Using data describing Division I men’s basketball from 1990-2009, this paper presents empirical evidence that participating in the NCAA tournament or the National Invitational Tournament (NIT) generates internal benefits in the form of increased future attendance to a team’s home games. These impacts are in addition to those generated by team winning percentage and other institutional characteristics. The evidence suggests that having more conference members in the NCAA tournament generates… 


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