Is Light Rail More Attractive to users than bus Transit?: Arguments Based on Cognition and Rational Choice

@article{Scherer2010IsLR,
  title={Is Light Rail More Attractive to users than bus Transit?: Arguments Based on Cognition and Rational Choice},
  author={Milena Scherer},
  journal={Transportation Research Record},
  year={2010},
  volume={2144},
  pages={11 - 19}
}
  • M. Scherer
  • Published 1 January 2010
  • Psychology
  • Transportation Research Record
Decision making for a new light rail system is based on a demand forecast and the additional benefits expected to come along with rail transit. Recent light rail implementations have shown that the demand forecast was often inaccurate. The supposition is that the attraction of light rail, compared with bus systems, has been misjudged. This paper presents arguments on this bias based on a literature review of cognitive approaches and rational choices, with a focus on Europe and North America… 

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