• Corpus ID: 1387023

Is It Worth Responding to Reviews ? A Case Study of the Top Free Apps in the Google Play Store

@inproceedings{McIlroy2015IsIW,
  title={Is It Worth Responding to Reviews ? A Case Study of the Top Free Apps in the Google Play Store},
  author={Stuart McIlroy and Weiyi Shang and Nasir Ali and A. Hassan},
  year={2015}
}
The value of responding to a user review of a mobile app has never been explored. Our analysis of app reviews and responses from 10,713 top apps in the Google Play Store shows that developers of frequently-reviewed apps never respond to reviews. However, we observe that there are positive effects to responding to reviews (users change their ratings 38.7% of the time following a developer response) with a median increase of 20% in the rating. 

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