Is Integration Enough for Fast Product Development ? An Empirical Investigation of the Contextual Effects of Product Vision

@inproceedings{Tessarolo2006IsIE,
  title={Is Integration Enough for Fast Product Development ? An Empirical Investigation of the Contextual Effects of Product Vision},
  author={Paolo Tessarolo},
  year={2006}
}
  • Paolo Tessarolo
  • Published 2006
Research into development time performance has suggested that integration—both internal, adopting cross-functional organizational structures for development, and external, involving customers and suppliers in the process—can be a powerful driver when it comes to compressing cycle times and enhancing development punctuality. Some recent studies have also highlighted the compelling role of product vision to obtain high performances with product development. What these studies seem to suggest is… CONTINUE READING