Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption
@article{Brough2016IsEU, title={Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption}, author={A. Brough and James E. B. Wilkie and J. Ma and M. Isaac and David Gal}, journal={Journal of Consumer Research}, year={2016}, volume={43}, pages={567-582} }
Why are men less likely than women to embrace environmentally friendly products and behaviors? Whereas prior research attributes this gender gap in sustainable consumption to personality differences between the sexes, we propose that it may also partially stem from a prevalent association between green behavior and femininity, and a corresponding stereotype (held by both men and women) that green consumers are more feminine. Building on prior findings that men tend to be more concerned than… Expand
Paper Mentions
News Article
Blog Post
News Article
157 Citations
Antecedents for green purchase intention : moderating effect of masculinity-femininity on the relationship between antecedents and green purchase intention
- Psychology
- 2019
- Highly Influenced
Gender Bending and Gender Conformity: The Social Consequences of Engaging in Feminine and Masculine Pro-Environmental Behaviors
- Psychology
- 2020
- 11
References
SHOWING 1-10 OF 96 REFERENCES
Gender identity and its implications for the concepts of masculinity and femininity.
- Sociology, Medicine
- Nebraska Symposium on Motivation. Nebraska Symposium on Motivation
- 1984
- 188
Gender dichotomization at the level of ingroup identity: what it is, and why men use it more than women.
- Psychology, Medicine
- Journal of personality and social psychology
- 2013
- 62
New Ways of Thinking about Environmentalism: Elaborating on Gender Differences in Environmentalism
- Psychology
- 2000
- 801
Attitudes and expectations about children with nontraditional and traditional gender roles
- Psychology
- 1990
- 229
- Highly Influential