Is Doing Good Good for You ? How Corporate Charitable Contributions Enhance Revenue Growth

@inproceedings{Lev2009IsDG,
  title={Is Doing Good Good for You ? How Corporate Charitable Contributions Enhance Revenue Growth},
  author={Baruch Lev and C. Petrovits and Suresh Radhakrishnan},
  year={2009}
}
This study examines the impact of corporate philanthropy growth on sales growth using a large sample of charitable contributions made by U.S. public companies from 1989 through 2000. Applying Granger causality tests, we find that charitable contributions are significantly associated with future revenue, whereas the association between revenue and future contributions is marginally significant at best. We then identify the mechanism underlying our findings. Our results are particularly… CONTINUE READING