Ironic Discourse

@article{Benwell2004IronicD,
  title={Ironic Discourse},
  author={Bethan Benwell},
  journal={Men and Masculinities},
  year={2004},
  volume={7},
  pages={21 - 3}
}
This article takes as its textual focus the U.K. men’s lifestyle magazine and explores the notion that irony is strategically employed in the partial constitution (and evasion) of a specific masculine identity. It is frequently claimed that irony is a prominent feature of the postmodern condition, with its slippery ability to disclaim allegiances to particularpolitical or critical positions; within the men’s lifestyle magazine, we can see how irony functions both to give voice to reactionary… 
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References

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Ambiguous Masculinities: Heroism and Anti-Heroism in the Men's Lifestyle Magazine
The focus of this chapter, like many within this book, is upon the identification of an emergent manifestation of masculinity celebrated within and around men's lifestyle magazines and popularly
Jackie and Just Seventeen : Girls’ Comics and Magazines in the 1980s
Since ‘Jackie: An Ideology of Adolescent Femininity’ was first published in the late 1970s,1 feminist scholarship in the field of media studies has grown enormously. Both women’s magazines and
In Spite of Women: "Esquire" Magazine and the Construction of the Male Consumer
A force de croire que seules les femmes peuvent etre des consommatrices, on en oublie l'identite masculine qui n'est pas faite que de production. Le magazine americain « Esquire », lance en 1933,