Invoking Social Comparison to Improve Electronic Brainstorming: Beyond Anonymity

Abstract

This paper presents a study of electronic brainstorming (EBS) that begins with theory building, tool development, and experimentation, and ends with practical guidance for facilitators and developers. The paper argues that social loafing impairs the productivity of EBS groups, and that social comparison is a way to decrease the effect{s) of social loafing… (More)

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