Investments in big data analytics and firm performance: an empirical investigation of direct and mediating effects

@inproceedings{Raguseo2017InvestmentsIB,
  title={Investments in big data analytics and firm performance: an empirical investigation of direct and mediating effects},
  author={Elisabetta Raguseo and Claudio Vitari},
  year={2017}
}
Big data has recently been recognised as one of the most important areas of future technology. It has attracted the attention of many industries, since it has the potential to provide companies with high business value. This paper examines the forms of business value that companies can create from big data analytics investments, the direct impacts it has on the financial performance of a firm, and the mediating effects of market performance and customer satisfaction. Drawing on the resource… CONTINUE READING

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