• Corpus ID: 17673865

Investigation of the Effect of Consumption Emotions on Satisfaction and Word of Mouth Communications

@inproceedings{Hanzaee2011InvestigationOT,
  title={Investigation of the Effect of Consumption Emotions on Satisfaction and Word of Mouth Communications},
  author={Kambiz Heidarzadeh Hanzaee and Mahmoud Khanzadeh},
  year={2011}
}
2 Abstract: This research investigates the effect of consumption emotions on satisfaction and word of mouth communications. Research conceptual model has its roots in Russell's pleasure-arousal model from the field of environmental psychology. The primary objective of this research is to examine the impact of consumption emotions on satisfaction and word of mouth communications. The sample population in this study consisted of tourists that visiting Iranian churches on the UNESCO World Heritage… 

Figures and Tables from this paper

INVESTIGATING THE EFFECT OF SERVICE QUALITYAND PERCEIVED VALUE ON SATISFACTIONAND WORD OF MOUTH IN INDONESIA
This research investigates the effect of service quality and perceived value on satisfaction and word of mouth. The primary objective of this research is to empirically test the impact of service
THE ROLE OF RELATIONSHIP MARKETING AND SHARIAH COMPLIANCE ON CUSTOMERS’ LOYALTY IN ISLAMIC MICROFINANCE
The purpose of this research is to examine and analize the effect of relationship marketing and shariah compliance on customers’ satisfaction and loyalty. This research is a survey research which
Assessing Patients Behavioral Intentions through Service Quality and Perceived Value
This research proposed an integrative model of health care consumer satisfaction based on established relationships among service quality dimensions, perceived value, patient satisfaction and
The Positive Side of Eliciting Negative Emotions: Survey Results of Visitor Responses to a Library Exhibit
Eliciting emotions, particularly uncomfortable emotions, through exhibition design can have a positive impact on the patrons’ reception of the exhibition. In this study, patrons visiting an
How Do We Feel on Vacation? A Closer Look at How Emotions Change over the Course of a Trip
The emotions of 39 American and Dutch vacationers were investigated. Their emotions were tracked daily during their vacation using a diary. Findings indicated that fluctuations in emotions are
Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management
This study focused on sensory marketing that appeals to the five senses of coffee shop customers (“sight,” “smell,” “sound,” “taste,” and “touch”) to provide a sustainable growth model for the
Emotions in Decision Making
A blend of research methods applied in psychology, economics and neurology has contributed to deeper understanding of the causes and effects of emotional processes in decision making. New paradigms
The influence of atmospheric elements on emotions, perceived value and behavioral intentions
Article history: Received December 28, 2013 Accepted 28 March 2014 Available online April 12 2014 This research proposes a comprehensive integrated model, which investigates the relationships between

References

SHOWING 1-10 OF 25 REFERENCES
The effect of consumption emotions on satisfaction and word‐of‐mouth communications
This paper examines the impact of consumption emotions on consumers' satisfaction and how it affects what they tell other consumers. The conceptual model is based on the premise that pleasure and
The impact of experiential consumption cognitions and emotions on behavioral intentions
Purpose – The purpose of this paper is to examine cognitive and affective antecedents and consequences of satisfaction in the context of hedonic services.Design/methodology/approach – Two studies
Cognitive, affective, and attribute bases of the satisfaction response.
An attempt to extend current thinking on postpurchase response to include attribute satisfaction and dissatisfaction as separate determinants not fully reflected in either cognitive (i.e., expectancy
Emotions in segmentation: An Empirical Study
The role of preconsumption affect in postpurchase evaluation of services
The primary objective of this article is to examine the impact of preconsumption affect on consumers’ postpurchase evaluations. More specifically, we wanted to investigate how the two basic
Product/Consumption-Based Affective Responses and Postpurchase Processes
The author examines consumer affective responses to product/consumption experiences and their relationship to selected aspects of postpurchase processes. In separate field studies of automobile
Word of mouth: understanding and managing referral marketing
Marketing practitioners and theorists routinely cite the power of the personal referral on customer behaviour. However, relatively few companies have tried to harness the power of word of mouth
The theme environmental psychology, Cambridge, MA. park experience: an analysis of pleasure, arousal and MIT Press. satisfaction
  • Gnoth,
  • 2005
A circumplex model of affect.
Human emotions. New York: Plenum. word of mouth from the service customer: An
  • Human emotions. New York: Plenum. word of mouth from the service customer: An
  • 1977
...
...