Investigation of the Effect of Consumption Emotions on Satisfaction and Word of Mouth Communications
@inproceedings{Hanzaee2011InvestigationOT, title={Investigation of the Effect of Consumption Emotions on Satisfaction and Word of Mouth Communications}, author={Kambiz Heidarzadeh Hanzaee and Mahmoud Khanzadeh}, year={2011} }
2 Abstract: This research investigates the effect of consumption emotions on satisfaction and word of mouth communications. Research conceptual model has its roots in Russell's pleasure-arousal model from the field of environmental psychology. The primary objective of this research is to examine the impact of consumption emotions on satisfaction and word of mouth communications. The sample population in this study consisted of tourists that visiting Iranian churches on the UNESCO World Heritage…
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