Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies

@article{Stephen2021InvestigatingTI,
  title={Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies},
  author={Gladys Stephen and Daniel Inbaraj and S. Anbuudayasankar and T. Poongkundran},
  journal={Journal of Global Scholars of Marketing Science},
  year={2021},
  pages={1-24}
}

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