Investigating the effect of country image and subjective knowledge on attitudes and behaviors: U.S. Upper Midwesterners’ intentions to consume Korean Food and visit Korea

@article{Phillips2013InvestigatingTE,
  title={Investigating the effect of country image and subjective knowledge on attitudes and behaviors: U.S. Upper Midwesterners’ intentions to consume Korean Food and visit Korea},
  author={W. Phillips and A. Asperin and K. Wolfe},
  journal={International Journal of Hospitality Management},
  year={2013},
  volume={32},
  pages={49-58}
}
  • W. Phillips, A. Asperin, K. Wolfe
  • Published 2013
  • Psychology
  • International Journal of Hospitality Management
  • Abstract Korean food (Hansik) is one of the fastest growing cuisines globally. This trend is evident with the number of Korean restaurants scattered around world. An increasing number of Korean restaurants have been observed in the United States, especially in more culturally diverse areas such as major cities on the east and west coasts. However, noticeably less Korean restaurants are seen in the Midwest region. This study investigated the Midwesterners’ intention to try Hansik and further to… CONTINUE READING
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