• Business
  • Published 2012

Investigating the adoption of banking services delivered over remote channels: the case of Chinese Internet banking customers

@inproceedings{Wu2012InvestigatingTA,
  title={Investigating the adoption of banking services delivered over remote channels: the case of Chinese Internet banking customers},
  author={Meimei Wu},
  year={2012}
}
Customers adoption of Internet banking has become a widely-researched topic, although it is fair to state that some research gaps still exist. This research aims to fill some of the research gaps by examining the factors that determine the relevant behaviour of three different categories of Internet banking customers in China (i.e. current users, non-users, and discontinued users), and by developing two conceptual models that are derived from different, but complementary, theoretical approaches… CONTINUE READING

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