• Corpus ID: 1264819

Investigating the Role of Personality Traits and Influence Strategies on the Persuasive Effect of Personalized Recommendations

@inproceedings{Gkika2016InvestigatingTR,
  title={Investigating the Role of Personality Traits and Influence Strategies on the Persuasive Effect of Personalized Recommendations},
  author={Sofia Gkika and Maria Skiada and George Lekakos and Panos E. Kourouthanassis},
  booktitle={EMPIRE@RecSys},
  year={2016}
}
Recommender systems provide suggestions for products, services, or information that match users’ interests and/or needs. [] Key Result The statistical method of Fuzzy-Set Qualitative Comparative Analysis (fsQCA) was used for data analysis and the results revealed that motivating messages do change users’ acceptance of the recommender item but not unconditionally since user’s personality differentiates the effect of the persuasive strategies.

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