Corpus ID: 9641916

Investigating the Relationship between Internet Privacy Concerns and Online Purchase Behavior

@article{Brown2004InvestigatingTR,
  title={Investigating the Relationship between Internet Privacy Concerns and Online Purchase Behavior},
  author={Mark R. Brown and Rose Muchira},
  journal={J. Electron. Commer. Res.},
  year={2004},
  volume={5},
  pages={62-70}
}
Many organizations now emphasize the use of technology that can help them get closer to consumers and build ongoing relationships with them. The ability to compile consumer data profiles has been made even easier with Internet technology. However, it is often assumed that consumers like to believe they can trust a company with their personal details. Lack of trust may cause consumers to have privacy concerns. Addressing such privacy concerns may therefore be crucial to creating stable and… Expand
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