Corpus ID: 5717993

Investigating the Psychological Impact of Colors on Process of Consumer Shopping Behavior

@article{Fathollah2014InvestigatingTP,
  title={Investigating the Psychological Impact of Colors on Process of Consumer Shopping Behavior},
  author={Seyed Fathollah and A. Aghdaie and Roya Honari},
  journal={International Review of Management and Business Research},
  year={2014},
  volume={3},
  pages={1244}
}
Buying the necessaries in the not too distant past was not as appealing as it is today. Families bought their necessaries from disorderly dark shops which provided almost everything but the kitchen sink in a small space. But nowadays consumers find themselves in colorful rows of glittering goods in places in which the combination of psychological, sociological and marketing factors has changed them to a pleasant environment. The result of this collaboration is the shopping carts getting full… Expand
6 Citations

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