Investigating the Persuasion Potential of Recommender Systems from a Quality Perspective: An Empirical Study

@article{Cremonesi2012InvestigatingTP,
  title={Investigating the Persuasion Potential of Recommender Systems from a Quality Perspective: An Empirical Study},
  author={Paolo Cremonesi and Franca Garzotto and Roberto Turrin},
  journal={TiiS},
  year={2012},
  volume={2},
  pages={11:1-11:41}
}
Recommender Systems (RSs) help users search large amounts of digital contents and services by allowing them to identify the items that are likely to be more attractive or useful. RSs play an important persuasion role, as they can potentially augment the users’ trust towards in an application and orient their decisions or actions towards specific directions. This article explores the persuasiveness of RSs, presenting two vast empirical studies that address a number of research questions. First… CONTINUE READING
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