Investigating the Impact of Web Site Value and Advertising on Firm Performance in Electronic Commerce

  title={Investigating the Impact of Web Site Value and Advertising on Firm Performance in Electronic Commerce},
  author={Khawaja Asjad Saeed and Yujong Hwang and Varun Grover},
  journal={Int. J. Electronic Commerce},
The failure of many B2C companies has triggered widespread concern about the future prospects of such firms. Surviving and newly formed companies are reevaluating their strategies and struggling to build a sustainable business model. This paper empirically examines how customer value created through Web site interface and advertising affects firm performance in an electronic commerce context. Advertising can increase the number of visitors to a Web site. Web site features that facilitate… CONTINUE READING

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