Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude ( Case Study : Student Users of Mobile in the Area of Tehran )

@inproceedings{Sadeghi2016InvestigatingTE,
  title={Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude ( Case Study : Student Users of Mobile in the Area of Tehran )},
  author={Mohsen Sadeghi},
  year={2016}
}
Recently, increasing competitive circumstances in telecommunication network of Iran market and accelerating private sector growth as well as providing more financial incentives for private sector led to increased need of companies to marketing and promotional activities, particularly TV advertising efforts. The influence of advertising on attitude toward… CONTINUE READING