Investigating retailer product category pricing from household scanner panel data

@inproceedings{Vilcassim1995InvestigatingRP,
  title={Investigating retailer product category pricing from household scanner panel data},
  author={Naufel J. Vilcassim and Pradeep K. Chintagunta},
  year={1995}
}
Abstract A growing body of industrial organization literature has directed attention to using the household level logit model, aggregated to the firm level, as the firm's demand function in order to study markets with differentiated products. Such models, however, have ignored the role played by the channel intermediaries, i.e., the retailer, in setting retail prices. In this paper, we study optimal retailer product category pricing policies where the retailer's objective is to maximize total… CONTINUE READING

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An Integrated Virtual Store-Based Approach for Price Determination Before Product Launch

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  • Computer Science, Economics
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