Investigating of Product Attributes and Their Affect on Overall Satisfaction

Abstract

The purpose of this study is to determine which attributes are important for choosing household personal shampoo. Using our results, we develop two impact measures of customer satisfaction. In the first approach, the relationship between positiveor negative-attribute product performance and overall satisfaction is assumed to be linear and symmetric. In this… (More)

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Cite this paper

@inproceedings{Lonial2000InvestigatingOP, title={Investigating of Product Attributes and Their Affect on Overall Satisfaction}, author={Subhash C. Lonial and Selim Zaim}, year={2000} }