Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

  title={Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context},
  author={Delia Vazquez and Xiangran Wu and Bang Nguyen and Anthony Kent and Anabel Gutierrez Mendoza and Tuo Chen},
  journal={Int. J. Inf. Manag.},
Abstract Using mobile devices for additional information search before, during and after watching television (either factual news or fictional TV series) - is an increasingly significant information management phenomenon. This activity has been recognised by both TV media executives and academia as ‘second screen’ activity. This paper develops and tests a ‘parasocial interaction-impulse buying’ - model that captures the behaviours of consumers watching a Chinese TV drama series. These audience… 
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