Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

@article{Vazquez2020InvestigatingNI,
  title={Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context},
  author={Delia Vazquez and Xiangran Wu and Bang Nguyen and Anthony Kent and Anabel Gutierrez Mendoza and Tuo Chen},
  journal={Int. J. Inf. Manag.},
  year={2020},
  volume={53},
  pages={102135}
}

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