Investigating interactions of trust and interest similarity

@article{Ziegler2007InvestigatingIO,
  title={Investigating interactions of trust and interest similarity},
  author={Cai-Nicolas Ziegler and Jennifer Golbeck},
  journal={Decision Support Systems},
  year={2007},
  volume={43},
  pages={460-475}
}
Online communities that allow their users to express their personal preferences, such as the members they trust and the products they appreciate, are becoming increasingly popular. Exploiting these communities as playgrounds for sociological research we present two frameworks for analyzing the correlation between interpersonal trust and interest similarity. We obtain empirical results from applying the two frameworks on two real, operational communities, that suggest there is a strong… CONTINUE READING
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