Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa

  title={Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa},
  author={Kenneth G. Willis and J. D. Snowball},
  journal={Journal of Cultural Economics},
While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty in describing the attributes of a performance, particularly in terms of its quality, and the heterogeneity of consumer preferences. This article uses conjoint analysis, also called choice experiments, to investigate the impact of the attributes of live theatre performances on demand, using data… 
How to value a cultural festival? The case of Petronio Álvarez Pacific Music Festival in Colombia
ABSTRACT The article identifies factors related to the local context that influence the valuation of a local, traditional and internationally recognized music festival. Analyzing the case of Petronio
What really matters to the audience: Analysing the key factors contributing to arts festival ticket purchases
Abstract Competition in the South African arts festival market is an evident problem and is associated with changes in ticket purchase behaviour among performing arts patrons and declining ticket
A comparative analysis of the ticket purchase behaviour of live theatre attendees versus film theatre attendees
Afrikaans live theatre and Afrikaans film theatre often make use of the same actors, writers and producers; and the sustainability of these industries are dependent on the ticket purchases of a very
Motives of attendees at Rain"s live music theatre production: A tribute to the Beatles
Theatre is a popular pastime in South Africa. However, little is known about the visitors attending these productions and what motivates them to attend. The purpose of this research is to determine
Consumer satisfaction in performing arts: an empirical investigation into Romanian theatres
PurposeThe aim of the study is to explore the chain of relationships between service attributes, consumers' perceived benefits, fulfilment of personal goals, satisfaction judgements and future
The impact of social media activities in theater demand
This paper aims to test the potentiality of social media in understanding theatre demand by combining booking data for the period 2010-2016 from the sale system of the Royal Danish Theatre with volumetric data extracted by the official Facebook page of the theatre.
Price elasticity and other factors of demand for a Dutch theatre
Using the 2004-2013 sales data of a Dutch theatre, I estimate demand for the performing arts. Particularly, I investigate ways to derive Price Elasticity of Demand (PEoD) from revealed preference
An International Review of Cultural Consumption Research
Despite the effects of the crisis, several studies show that there has been an increase in cultural production in all the most important western countries over the last twenty years. Nevertheless,
An economic valuation of access to cultural institutions: museums, theatres, and cinemas
Cultural institutions are the main beneficiaries of public funds for culture. However, cultural policies suffer from ‘adhocism’ in the administration of institutions, which are often publicly owned
Segmentation of Theatre Audiences: Latent Class Approach for Combined Data
Theatrical productions are perishable goods, since the tickets for a particular play cannot be inventoried and sold after the time of the play. In the revenue management of a perishable good, price


Programmatic choices and the demand for theatre: the case of Flemish theatres
Theatre experts generally agree that the Flemish theatre has flourished artistically over the period 1980–2000. Attendance, on the other hand, has declined significantly. Following Lancaster’s
The Production and Consumption of the Arts: A View of Cultural Economics
BY MOST CRITERIA the arts comprise a significant area of economic activity. In 1990, American consumers spent $5 billion on admissions to theater, opera, galleries, and other nonprofit arts events
Attendance and Public Participation in the Performing Arts: A Review of the Empirical Literature
While audience and participation surveys, as well as econometric demand studies,generally confirm that performing arts audiences are relatively elite, there are surprises. Education (despite
The social stratification of theatre, dance and cinema attendance
In current sociological literature the relationship between social inequality and patterns of cultural taste and consumption is the subject of a large and complex debate. In this paper the primary
Art for Art's Sake? An Examination of Motives for Arts Performance Attendance
Given finite amounts of time for leisure activities and a consuming public that continues to feel time pressured, what drives attendance at arts performances? This study builds on existing arts
Quality Judgements and Demand for French Public Theatre
Regression models often reveal a low statistical significance for the quality variables that are used to explain theatrical demand. I posit that opposing opinions on quality are the cause of this. A
Entrepreneurship and Leadership in Marketing the Arts
It is around the particularities of cultural marketing that entrepreneurship and leadership in marketing the arts must be articulated. The marketing process in the arts must start with the artist’s
The Demand for the Arts
This paper discusses the demand for the arts from a theoretical and an empirical perspectives. We suggest that the demand for the arts is price elastic and that art is a luxury good. Education, and