Investigating factors that influence passengers' shopping intentions at airports – Evidence from Taiwan

@inproceedings{Lu2014InvestigatingFT,
  title={Investigating factors that influence passengers' shopping intentions at airports – Evidence from Taiwan},
  author={Jin-Long Lu},
  year={2014}
}
This study examines the influence of passengers' socio-demographic characteristics, trip characteristics and perceptions of airport shopping on their shopping intentions at airports. We collected a sample of passenger survey data at two major international airports in Taiwan. Two primary shopping intentions, namely pre-planned shopping and impulse shopping, are identified based on the results of factor analysis. A seemingly unrelated regressions (SUR) model is then adopted to measure the… CONTINUE READING

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