Investigating community members' eWOM effects in Facebook fan page

@article{Hsu2016InvestigatingCM,
  title={Investigating community members' eWOM effects in Facebook fan page},
  author={Li-Chun Hsu and Wen-Hai Chih and Dah-Kwei Liou},
  journal={Industrial Management and Data Systems},
  year={2016},
  volume={116},
  pages={978-1004}
}
Investigating community members’ eWOM effects in Facebook fan page Li-Chun Hsu Wen-Hai Chih Dah-Kwei Liou Article information: To cite this document: Li-Chun Hsu Wen-Hai Chih Dah-Kwei Liou , (2016),"Investigating community members’ eWOM effects in Facebook fan page", Industrial Management & Data Systems, Vol. 116 Iss 5 pp. Permanent link to this document: http://dx.doi.org/10.1108/IMDS-07-2015-0313 

From This Paper

Figures, tables, and topics from this paper.

References

Publications referenced by this paper.
Showing 1-10 of 103 references

The persuasive effect of host and audience reaction shots in television talk shows

  • R. L. Nabi, A. Hendriks
  • Journal of Communication,
  • 2003
Highly Influential
3 Excerpts

Measurement of consumer

  • W. O. 1173-1182. Bearden, R. G. Netemeyer, J. E. Teel
  • 1989
Highly Influential
10 Excerpts

Personal Influence. Glencoe, The Free Press, IL

  • E. Katz, P. F. Lazarsfeld
  • 1955
Highly Influential
5 Excerpts

Persuasive messages, popularity cohesion

  • Y. T. Chang, H. Yu, H. P. Lu
  • 2015
Highly Influential
6 Excerpts

Modeling word-of-mouth usage

  • W. C. Martin, J. E. Lueg
  • Journal of Business Research,
  • 2013
Highly Influential
5 Excerpts

Similar Papers

Loading similar papers…