Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

@article{Chintagunta1991InvestigatingHI,
  title={Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data},
  author={Pradeep Chintagunta and D. Jain and Naufel J. Vilcassim},
  journal={Journal of Marketing Research},
  year={1991},
  volume={28},
  pages={417 - 428}
}
In analyzing panel data, the issue of heterogeneity across households is an important consideration. If heterogeneity is present but is ignored in the analysis, it will result in biased and inconsistent estimates of the effects of marketing mix variables on brand choice. The authors propose the use of a random effects specification to account for heterogeneity in brand preferences across households in a logit framework. The model parameters are estimated by both parametric and semiparametric… Expand
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