Inventing the Cosmo Girl: class identity and girl-style American dreams

@article{Ouellette1999InventingTC,
  title={Inventing the Cosmo Girl: class identity and girl-style American dreams},
  author={Laurie J Ouellette},
  journal={Media, Culture \& Society},
  year={1999},
  volume={21},
  pages={359 - 383}
}
Since the mid-1970s, Helen Gurley Brown has been a cultural icon as well as the editor of the hugely profitable Cosmopolitan magazine. Following a cultural studies approach to media historiography, this article traces Brown's rise to fame and analyzes her early advice to women as a `cultural discourse' that managed some of the social and economic tensions of the early 1960s and early 1970s, while also offering certain women the symbolic material to think about themselves as historical subjects… 

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