• Corpus ID: 42037293

Intuitive use in design guidelines Can intuitive use be applied to a product ?

@inproceedings{Stangeland2014IntuitiveUI,
  title={Intuitive use in design guidelines Can intuitive use be applied to a product ?},
  author={Andrea Marie Stangeland},
  year={2014}
}

• Andrea Marie Stangeland
• Published 2014
• Art

Several design guidelines recommend to design for intuitive use and marketing often advertises products as intuitive in use – but what does it mean for a design to be intuitive? One design guideline that embraces intuitive use is described by the principles of universal design. The third principle says that the design should strive for ‘Simple and intuitive use’ regardless of experience and cognitive abilities. This article will examine the concept of intuitive use and address the case of an automatic toilet door system that, even though universally designed, seems to be confusing to many users. From the literature, the focus will lie on the concepts of affordance and familiarity, due to its relation to intuition. The case is further used to evaluate these concepts and to see if principle three of universal design is possible to fulfill. The article concludes that the principle is a good reminder of an important concept; however, the design process needs supplements from other design literature to fulfill the principle.