Intuitive and explicit reactions towards “new” food technologies: Attitude strength and familiarity

@inproceedings{Tenblt2008IntuitiveAE,
  title={Intuitive and explicit reactions towards “new” food technologies: Attitude strength and familiarity},
  author={Petra Tenb{\"u}lt and Nanne Karel de Vries and Ellen Dreezens and Carolien Martijn},
  year={2008}
}
Purpose – New food technologies are of increasing importance but not a lot of research into how people react to these technologies has been conducted. The purpose of this paper is to provide insight into how implicit measurements in addition to explicit measurements give insight into how well an attitude towards a food concept, in relation to its familiarity, is predictive for behaviour.Design/methodology/approach – An implicit measurement (EAST) and an explicit questionnaire were used to… CONTINUE READING