Introduction to intelligent techniques for Web personalization

  title={Introduction to intelligent techniques for Web personalization},
  author={Sarabjot S. Anand and Bamshad Mobasher},
  journal={ACM Trans. Internet Techn.},
Web personalization [Anand and Mobasher 2005] can be defined as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casual as browsing a Web site or as (economically) significant as trading stocks or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve effective personalization… CONTINUE READING
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