Introduction: Moral Markets - The Critical Role of Values in the Economy

  title={Introduction: Moral Markets - The Critical Role of Values in the Economy},
  author={P. Zak},
  journal={Public Choice \& Political Economy eJournal},
  • P. Zak
  • Published 2006
  • Political Science, Sociology
  • Public Choice & Political Economy eJournal
Like nature itself, modern economic life is driven by relentless competition and unbridled selfishness. Or is it? Drawing on converging evidence from neuroscience, social science, biology, law, and philosophy, Moral Markets makes the case that modern market exchange works only because most people, most of the time, act virtuously. Competition and greed are certainly part of economics, but Moral Markets shows how the rules of market exchange have evolved to promote moral behavior and how… Expand
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