Introducing the Balanced Scorecard: Creating Metrics to Measure Performance

@article{Gumbus2005IntroducingTB,
  title={Introducing the Balanced Scorecard: Creating Metrics to Measure Performance},
  author={Andra Gumbus},
  journal={Journal of Management Education},
  year={2005},
  volume={29},
  pages={617 - 630}
}
  • Andra Gumbus
  • Published 1 August 2005
  • Business
  • Journal of Management Education
This experiential exercise presents the concept of the Balanced Scorecard (BSC) and applies it in a university setting. The Balanced Scorecard was developed 12 years ago and has grown in popularity and is used by more than 50% of the Fortune 500 companies as a performance measurement and strategic management tool. The BSC expands the traditional financial measures into three other dimensions to capture a balanced approach to measure performance in an organization. These additional dimensions… 

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