Introducing contextual laddering to evaluate the likeability of games with children

@article{Zaman2007IntroducingCL,
  title={Introducing contextual laddering to evaluate the likeability of games with children},
  author={Bieke Zaman},
  journal={Cognition, Technology & Work},
  year={2007},
  volume={10},
  pages={107-117}
}
It becomes more and more recognized that children should be involved in a product’s design and evaluation process. Many findings report on the methodology for usability research with children. However, there has been relatively little analysis of likeability research with children. In this paper, we propose the laddering method—traditionally a marketing method among adults—for likeability research in the domain of child–computer interaction. Three exploratory cases will be described. The cases… CONTINUE READING

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