Intrepid, Imprudent, or Impetuous?: The Effects of Gender Threats on Men's Financial Decisions

@inproceedings{Weaver2013IntrepidIO,
  title={Intrepid, Imprudent, or Impetuous?: The Effects of Gender Threats on Men's Financial Decisions},
  author={Jonathan M R Weaver and Joseph A. Vandello and Jennifer K. Bosson},
  year={2013}
}
Among the conjectured causes of the recent U.S. financial crisis is the hyper-masculine culture of Wall Street that promotes extreme risk-taking. In two experiments, we found that threats to their manhood motivated men to take greater financial risks and favor immediate (vs. delayed) fiscal rewards. In Experiment 1, men placed larger bets during a gambling game after a gender threat as compared to men in an affirmation condition. In Experiment 2, after a gender threat, men pursued an immediate… CONTINUE READING

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