Corpus ID: 82286

Interventions to Break and Create Consumer Habits Bas Verplanken and

@inproceedings{Wood2011InterventionsTB,
  title={Interventions to Break and Create Consumer Habits Bas Verplanken and},
  author={Wendy Wood},
  year={2011}
}
  • Wendy Wood
  • Published 2011
  • Interventions to change everyday behaviors often attempt to change people’s beliefs and intentions. As the authors explain, these interventions are unlikely to be an effective means to change behaviors that people have repeated into habits. Successful habit change interventions involve disrupting the environmental factors that automatically cue habit performance. The authors propose two potential habit change interventions. “Downstream-plus” interventions provide informational input at points… CONTINUE READING

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