Interventions to Break and Create Consumer Habits

  title={Interventions to Break and Create Consumer Habits},
  author={B. Verplanken and W. Wood},
  journal={Journal of Public Policy & Marketing},
  pages={103 - 90}
  • B. Verplanken, W. Wood
  • Published 2006
  • Psychology
  • Journal of Public Policy & Marketing
  • Interventions to change everyday behaviors often attempt to change people's beliefs and intentions. As the authors explain, these interventions are unlikely to be an effective means to change behaviors that people have repeated into habits. Successful habit change interventions involve disrupting the environmental factors that automatically cue habit performance. The authors propose two potential habit change interventions. “Downstream-plus” interventions provide informational input at points… CONTINUE READING

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