Intershopping Duration : an Analysis Using Multiweek Data

  title={Intershopping Duration : an Analysis Using Multiweek Data},
  author={Chandra R. Bhat and Teresa Frusti and Huimin Zhao and Stefan Schoenfelder and Kay W. Axhausen},
This study examines the rhythms in the shopping activity participation of individuals over a multiweek period by modeling the duration between successive shopping participations. A hazard based duration model is used to model intershopping duration, and a latent segmentation method is applied to distinguish between erratic shoppers and regular shoppers. The paper applies the methodology to examine the regularity and frequency of shopping behavior of individuals using a continuous six-week… CONTINUE READING
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