Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party

@article{Moufahim2007InterpretingDA,
  title={Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party},
  author={Mona Moufahim and Michael L. Humphreys and Darryn Mitussis and J. Fitchett},
  journal={Journal of Marketing Management},
  year={2007},
  volume={23},
  pages={537 - 558}
}
Viewing marketing as an ideological discourse that places consumption in a central position in people's lives provides further insights into the construction of political marketing discourse. Politicians and political parties now follow the 'logic of the market' in their attempts to connect with voters. Critical discourse analysis can be used in general to study the nature of political marketing discourse and specifically to document the web of identities and power relations that this discourse… Expand
28 Citations

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