Interpersonal Influence : A Framework

@inproceedings{Senecal2001InterpersonalI,
  title={Interpersonal Influence : A Framework},
  author={Sylvain Senecal and Jacques Candidate and Marketing Nantel and Professor and Jacques Nantel},
  year={2001}
}
Interpersonal information sources are often used by consumers, and indubitably influence their decision-making processes. Recently, terms such as permission marketing, opt-in marketing, viral marketing and collaborative filtering have been coined to describe different ways in which the Internet can be used to communicate with consumers. These concepts and… CONTINUE READING