Interpersonal Communication and the Agenda-Setting Process

  title={Interpersonal Communication and the Agenda-Setting Process},
  author={Wayne Wanta and Yi-Chen Wu},
  journal={Journalism \& Mass Communication Quarterly},
  pages={847 - 855}
  • W. Wanta, Yi-Chen Wu
  • Published 1 December 1992
  • Psychology
  • Journalism & Mass Communication Quarterly
Interpersonal communication can enhance agenda-setting effects for issues that receive extensive media coverage but may also interfere with agenda-setting effects by providing salience cues that conflict with media messages for little-publicized issues. The intensity of interpersonal discussions and the respondents' level of participation appear to have less influence on salience but regression analyses show that frequency of discussions is the strongest predictor of issue salience. 

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