Internet shopping adoption by Greek consumers

@article{Vrechopoulos2001InternetSA,
  title={Internet shopping adoption by Greek consumers},
  author={Adam P. Vrechopoulos and G. Siomkos and G. Doukidis},
  journal={European Journal of Innovation Management},
  year={2001},
  volume={4},
  pages={142-153}
}
This paper aims at developing profiles of consumers who have already conducted shopping through the Internet and of those who are interested to adopt Internet shopping as an innovation. Based on the theories and processes of consumer adoption decision and diffusion of innovations, the study measures demographic and behavioural characteristics, as well as perceptions and preferences of Greek consumers towards distance shopping in general and Internet retailing in particular. The survey conducted… Expand
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