I will review the short history of Internet Search Engines from early first generation systems to the current crop of stock market darlings. Many of the underlying technology problems remain the same, but the business has become significantly more sophisticated and high-powered. I will touch on some of the economics driving the remarkable success of these services and make some predictions about future trends.
Unfortunately, ACM prohibits us from displaying non-influential references for this paper.
To see the full reference list, please visit http://dl.acm.org/citation.cfm?id=1062770.