Internet memes as multimodal constructions

@article{Dancygier2017InternetMA,
  title={Internet memes as multimodal constructions},
  author={Barbara Dancygier and Lieven Vandelanotte},
  journal={Cognitive Linguistics},
  year={2017},
  volume={28},
  pages={565 - 598}
}
Abstract This paper considers a range of so-called image macro Internet memes and describes them as emerging multimodal constructions relying as much on image as on text, and apportioning roles to images much like constructional slots, for instance to fill in a subject role in a subjectless clause, or even to provide the main clause content to a textually given when-clause. In addition to existing or partially altered linguistic constructions, many examples also rely on specific top text/bottom… 
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