Internet Usage Purposes and Gender Differences in the Effects of Perceived Utilitarian and Hedonic Value

@article{Wang2010InternetUP,
  title={Internet Usage Purposes and Gender Differences in the Effects of Perceived Utilitarian and Hedonic Value},
  author={Edward Shih-Tse Wang},
  journal={Cyberpsychology, behavior and social networking},
  year={2010},
  volume={13 2},
  pages={
          179-83
        }
}
Previous research on both hedonic and utilitarian value has focused considerable effort on outcomes. Few studies compare the impact of Internet usage purposes and gender differences on perceived value effect. The current study explores whether differences in the relative influence of hedonic and utilitarian value affect consumer information search and shopping intentions on the Internet. This study also compares perceived value impact on behavioral intention among respondents in regard to… CONTINUE READING

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