Internet Traffic and Portfolio Returns

@article{Lazer2001InternetTA,
  title={Internet Traffic and Portfolio Returns},
  author={Ron Lazer and B. Lev and J. Livnat},
  journal={Financial Analysts Journal},
  year={2001},
  volume={57},
  pages={30 - 40}
}
We examined whether traffic data on sites owned by publicly listed Internet companies provide information about the future of those companies that is useful in portfolio management. The study shows that when Internet companies are classified into portfolios according to above-median and below-median traffic data, the more popular sites provide significantly better stock returns than the less popular sites. These results may be explained by the superior ability of popular sites to attract… Expand
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