Internet Shopping: Trends & Challenges

@inproceedings{Faldu2012InternetST,
  title={Internet Shopping: Trends & Challenges},
  author={Rajesh Bavanjibhai Faldu},
  year={2012}
}
This book is an effort to fulfill the needs of students, scholars and professionals studying marketing management or doing research in the same field. This book gives an insight into an emerging area in the field of marketing management namely internet shopping, which is increasing among youth now a days. This book helps people to explore the new field of internet shopping and guides people on how to shop safely online.