Internet Retailing Adoption by Small-to-Medium Sized Enterprises (SMEs): A Multiple-Case Study

@article{Lee2004InternetRA,
  title={Internet Retailing Adoption by Small-to-Medium Sized Enterprises (SMEs): A Multiple-Case Study},
  author={Matthew K. O. Lee and Christy M. K. Cheung},
  journal={Information Systems Frontiers},
  year={2004},
  volume={6},
  pages={385-397}
}
Despite the proliferation of Internet retailing and the relative novelty and complexity of this phenomenon, very little theory-guided qualitative research has been conducted to improve our understanding of the adoption of Internet retailing project by SMEs. This study presents a theoretical framework for analyzing the adoption of Internet retailing for SMEs. Organizational readiness (IT sophistication, financial resources, and customer readiness), perceived benefits of Internet retailing, and… CONTINUE READING

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